If there’s one thing I’ve learned working with real estate agents, it’s this: reviews aren’t just nice-to-have—they’re the new lifeblood of your business. In fact, nearly 98% of people read online reviews before hiring a local business (and buying or selling a home is about as “high stakes” as it gets).
That’s why I put together this guide packed with real estate agent review examples you can actually use—not the bland, cookie-cutter stuff y. I’ve also included response templates, collection strategies, and some insider hacks from my own experience helping real estate agencies grow.
And here’s the kicker… your future clients aren’t just reading reviews for stars. They’re scanning for signs that you listen, care, and actually show up when it counts. They’re looking for proof you listen, care, and deliver. From helping first-time buyers to asking for those short-and-sweet five-star reviews, this blog has it all. Now, it’s your turn to put it into practice.
Why Reviews Matter for Real Estate Agents?
When someone is about to make the biggest purchase of their life, they’re not flipping a coin to pick a realtor. They’re checking what past clients say. Reviews are your proof of trust in a world where anyone can claim to be “the best agent in town.”
I’ve seen agents with a handful of glowing testimonials consistently win listings over competitors who had fancier websites but zero social proof. Reviews also play a huge role in local SEO—Google loves fresh, consistent feedback, and the more you have, the more likely you are to pop up for searches like “best realtor near me.”
But here’s the thing—clients don’t just glance at the star rating. They’re scanning for clues about what it’s really like to work with you.
And that brings us to the next question:
What People Look for While Reading Real Estate Agent Reviews
Here’s the truth I’ve noticed: people don’t just scroll through reviews for stars—they’re hunting for details that help them feel safe about their decision.
Think about it. When you’re about to trust someone with buying or selling a home, you want more than “Great job!” in a review. You want specifics.
From my experience (and countless hours digging into buyer and seller feedback), here’s what stands out:
- Responsiveness → Was the realtor quick to reply and always available?
- Local expertise → Did they know neighborhoods, schools, commute times, or even noise levels?
- Negotiation skills → Could they save money for buyers or get sellers the best price?
- Trustworthiness & honesty → Did they point out flaws or just push for a sale?
- Patience with first-time buyers → Reviews often mention agents who explained paperwork, financing, or first-time buyer programs.
- Follow-through → Did they stay supportive after closing, offering contractor referrals or even sending thank-you notes?
I’ve also noticed from real estate testimonial examples on Reddit that bad reviews almost always mention poor communication or feeling like the agent was just chasing commission.
And believe me, no agent wants that hanging out on Google or Zillow forever.
So, if future clients are reading reviews to check your professionalism, local knowledge, and empathy, it makes sense to study what a strong review actually looks like.
15 Real Estate Agent Review Examples to Learn From
When I work with agents, I always recommend showing a mix of buyer and seller testimonials, because different prospects look for different proof.
A first-time buyer in Dallas isn’t looking for the same thing as a luxury home seller in Miami. Below are 15 real estate agent review examples you can learn from (and even use as templates).
1. First Time Home Buyer Review
For most people, buying their first home is nerve-racking. Reviews from first-time buyers show how an agent’s patience, honesty, and clear communication turn anxiety into excitement.
Example:
“As first-time homebuyers, we didn’t know what to expect. [Agent Name] was honest and hands-on—he even crawled into attics and crawl spaces with us. We never felt pressured, and when we got into a bidding war, he guided us through every step, including writing a letter to the sellers that sealed the deal.”
“We were nervous first-time buyers, but [Agent Name] explained everything in plain English. Every call, every text—answered. By closing day, we felt completely confident we’d made the right choice.”
“I had a million questions as a first-time buyer. [Agent Name] never rushed me and always explained my options. Their patience made the biggest purchase of my life feel manageable.”
2. Move-Up Buyer (Second Home) Review
Moving from a starter home into something bigger means juggling both a sale and a purchase. Reviews in this category highlight an agent’s ability to manage timing and reduce stress.
Example:
“We had to sell our condo while buying our new house, and [Agent Name] made the transition seamless. Both closings lined up perfectly.”
“Our agent priced our old home just right, so it sold in days, and we had the funds ready for our next place. Couldn’t have timed it better.”
“Buying and selling at the same time sounded scary, but [Agent Name] coordinated everything so we never felt stuck.”
3. Luxury Home Purchase Review
When you’re dealing in multi‑million‑dollar properties, clients expect white‑glove service and deep expertise. A luxury buyer wants to know you can find hidden gems and represent their interests discreetly.
Examples:
Real review: “Michael R. wrote that David Hatef is the best director of luxury real estate sales in D.C. He called David professional, extremely knowledgeable and praised his marketing skills.
“We toured off‑market listings thanks to [Agent Name]’s network. Every showing felt private and personalized.”
“Our agent’s knowledge of high‑end neighborhoods and ability to negotiate saved us hundreds of thousands.”
4. Relocation Buyer Review
Relocating means clients need a crash course on neighborhoods, schools, and lifestyle. Reviews here showcase an agent’s local expertise.
Example:
“We moved from New York to Miami, and [Agent Name] was our lifeline. They explained school districts, traffic, even local taxes.”
“We couldn’t fly in for every showing, but virtual tours and honest feedback made us feel confident.”
“Relocating was stressful, but [Agent Name] helped us feel at home before we even moved in.”
5. Investor Client Review
Investors don’t care about granite countertops; they care about returns. A good agent knows how to analyze cap rates, spot trends and help investors build wealth over time.
Example:
“Robert P. said he and his spouse, seasoned investors, have bought and sold several homes through David Hatef, who helped them accumulate $6 million in investment properties.
“[Agent Name] provided spreadsheets comparing rental yields and guided us to properties with the best ROI.”
“As an out‑of‑state investor, I relied on my agent to vet contractors and property managers. Every purchase has been profitable.”
6. Quick-Sale Seller Review
Sometimes life happens fast—you get a job transfer or need to free up cash. Sellers in a hurry need an agent who can stage, market and price the home perfectly so it flies off the market.
Example:
“Ashton Sawyer said they received multiple offers the first day their house went on the market thanks to Anne’s marketing and staging.
“Our agent recommended a minor kitchen refresh and professional photos. We accepted an offer above asking in 72 hours.”
7. Over-Asking-Price Seller Review
These reviews highlight smart pricing strategies and strong negotiations that deliver more than sellers expected.
Example:
“Our home sold in three days for $20,000 over asking. [Agent Name] knew exactly how to create a bidding war.”
“They staged perfectly, priced strategically, and got us the highest sale in the neighborhood.”
“We followed their lead and ended up with multiple offers above list price. Truly exceeded our expectations.”
8. Out-of-State Seller Review
Selling remotely can feel risky. Reviews here prove how agents take the stress out of distance.
Example:
“I sold my aunt’s condo from 1,000 miles away. [Agent Name] managed everything—repairs, staging, paperwork.”
“They handled the whole sale while I stayed in another state. Smooth and stress-free.”
“Constant updates and virtual walkthroughs kept me confident the process was in good hands.”
9. Difficult Property/Staging Success Review
Some homes need extra effort. Reviews in this category show how agents transform challenges into success stories.
Example:
“Our home sat for months until [Agent Name] took over. With staging and fresh marketing, it sold in weeks.”
“They made our small, outdated house shine—and buyers finally noticed.”
“Thanks to creative staging, what felt unsellable suddenly had multiple offers.”
10. Smooth Closing Experience Review
Paperwork, inspections, and deadlines—closing can be overwhelming. Reviews here highlight agents who keep everything on track.
Example:
“We were bracing for delays, but [Agent Name] coordinated every detail so closing was painless.”
“From inspection to final signing, nothing fell through the cracks.”
“Closing day was a breeze thanks to [Agent Name]’s organization.”
11. Negotiation Win Review
Great agents aren’t just door‑openers; they’re advocates who fight to get you the best deal. Negotiation skills can save clients thousands or win them a home in a bidding war.
Example:
“Dave and Kathy Rice said Joe Hayden led them through multiple rounds of negotiation to reach a price they were comfortable with.”
“In a bidding war for our dream home, [Agent Name] suggested writing a letter to the sellers and structured our offer perfectly—we won without overpaying.”
“Our agent secured a closing‑cost credit and negotiated repairs, saving us more than $10,000.”
12. Responsive & Available Agent Review
Responsiveness makes clients feel valued. When you’re buying or selling a home, having an agent who picks up the phone and keeps you informed is priceless.
Example:
“Melissa Wight said Anne and Joe were extremely responsive from day one, handling any issues quickly during negotiations and closing.”
“Our agent answered every text within minutes—even on weekends—and we never felt left in the dark.”
13. Knowledgeable & Trustworthy Agent Review
Trust is built on honesty, transparency, and expert advice.
Example:
“We never felt pressured to buy. [Agent Name] pointed out flaws we would’ve missed.”
“Their honesty about pricing and conditions saved us from making a mistake.”
“I trust their word completely—something rare in this business.”
14. Short & Sweet Review (Google/Facebook)
One-liners still pack power for social proof.
Example:
“Fast replies. Stress-free sale. Five stars!”
“Sold in a week above asking. Thank you, [Agent Name]!”
“Best realtor experience ever.”
15. Social Media Testimonial (Instagram/LinkedIn Style)
These casual, celebratory reviews spread fast online.
Example:
“Big thanks to [Agent Name]—we just closed on our first home! 🏡✨”
“Sold our house in record time thanks to [Agent Name]. Highly recommend!”
“Shoutout to [Agent Name] for making this process so smooth. Couldn’t be happier!”
How to Respond to Positive and Negative Realtor Reviews
Every review—good or bad—is a chance to build trust. The trick isn’t just in collecting reviews but in showing the world how you engage with them. Here’s how I coach real estate agents to do it.
Steps to Respond to Positive Realtor Reviews
- Say thanks, personally. Mention the client’s name or something unique from their experience.
- Reinforce the highlight. If they praised your negotiation skills, echo it so others notice.
- Add a forward-looking note. Invite them to stay in touch or remind them you’re there for referrals.
- Keep it warm, not robotic. Generic “Thanks for the review!” replies won’t cut it.
Example:
“Thank you, Sarah! Helping you find your first home in Denver was such a rewarding experience. I’m thrilled we secured it under asking—especially in this market! Don’t forget, I’m always here for your friends and family if they need a trusted realtor.”
Steps to Respond to Negative Realtor Reviews
- Stay calm and professional. Don’t get defensive—even if the review feels unfair.
- Acknowledge the issue. Let the client know you’ve heard them.
- Offer to resolve it offline. Provide your contact details and invite them to connect directly.
- Show accountability. Even if it wasn’t your fault, showing you care goes a long way.
Example:
“Hi James, I’m sorry to hear your closing process felt rushed. That’s never the experience I want for my clients. I’d love the chance to connect with you directly and learn more so we can make it right. Please reach out to me at [email/phone].”
How to Collect More Reviews as a Real Estate Agent
When I help realtors boost their online presence, the first thing I check is whether they have a reliable way to collect and showcase reviews.
Without reviews, you’re invisible to today’s buyers and sellers.
The good news? Gathering testimonials doesn’t have to be a slog.
Why collecting reviews is harder than it looks
Clients forget, links get lost, and asking for reviews can feel awkward. Even when the service is outstanding, most folks need a nudge—and that nudge has to be easy and frictionless.
How Krofile makes review collection effortless (and free)
This is where Krofile’s digital business card (a.k.a. digital business profile) shines. With Krofile, I can embed review buttons for Google, Yelp and Facebook directly on my profile, so clients can leave feedback with a single tap.
No juggling multiple links, no confusion. Plus, Krofile offers a free plan, which means getting started doesn’t cost a dime.
Here’s how I use it:
- Ask at the right moment – Right after closing or a successful showing. Timing is everything.
- Make it one‑tap easy – I share my Krofile link or display a QR code; clients scan or tap and choose where to leave their review.
- Send a simple script – I say, “Could you leave a quick 5‑star review about our work together? Short and sweet is perfect.” (Check out my pro tips section for exact wording.)
- Follow up once – People get busy, so a gentle reminder helps. I send one after a week if they haven’t responded.
More reviews equal more trust, and it boosts my visibility in local search results, a must for any agent.
Where to Showcase Your Reviews
Here is where you can effectively display your customer reviews and draw the maximum benefit:
- Google Business Profile – boosts local SEO and shows up in “realtor near me” searches.
- Zillow & Realtor.com – trusted real estate platforms where buyers check agent credibility.
- Krofile digital business card – one place to display reviews from Google, Yelp, and Facebook.
- Your website – add testimonials to the homepage, about page, or a dedicated reviews page.
- Social media – share client praise on Instagram, LinkedIn, and Facebook stories or posts.
- Email signatures & newsletters – drop a standout testimonial where prospects see it often.
- Printed materials – add QR codes linking to your Krofile profile for instant review access
Real Estate Testimonial Templates You Can Share with Clients
Not everyone knows what to say when writing a review. I like to make it easy by giving my clients a starting point. Feel free to copy, tweak, and share these with your buyers, sellers and investors:
Buyer template
“We were first‑time home buyers and [Agent Name] walked us through every step. Their market knowledge, responsiveness, and negotiation skills ensured we got the right house at the right price. Highly recommend!”
Seller template
“Working with [Agent Name] was fantastic! They staged our home beautifully, priced it strategically, and helped us close in just [X days]. We sold over asking thanks to their expertise and communication.”
Investor template
“As an investor, I value ROI. [Agent Name] helped me purchase multiple properties and provided clear analysis on rental returns. Their local network and negotiation savvy have made every deal worthwhile.”
By using these templates and a one‑tap review collection tool like Krofile, you’ll see a steady stream of testimonials—and that’s how you stand out in a crowded market.
