If you run, market, or manage a hotel, you know that a single review can make or break your hotel business. Because almost 80% of guests read reviews before doing a hotel booking.
After years of experience in hotel marketing, I’ve witnessed how positive reviews can fill rooms, while one negative review can empty them.
In this blog, I will explain everything about hotel reviews and 15 types of hotel review examples that can help you build a strong reputation. So, let’s get started with it.
Why Reviews Matter for Hotels?
To be honest, reviews have the ability to make or break a hotel, and I have encountered this several times. Good reviews greatly build trust, and bad ones only hurt the business. Moreover, they allow prospective clients to know what to expect.
People trust real guests over ads. That’s why hotel reviews examples are important. It is not only about the star rating; guests also seek answers and details.
Was the room and washroom clean? Was the service good? Were the hotel’s staff polite or not?
These questions play a big role in helping guests feel confident about choosing a hotel.
That’s why it is important to learn how to respond to hotel reviews.
Responding to guest’s both positive reviews and negative reviews with care makes them feel appreciated. Guests who read the responses understand the responses and feel motivated to make a booking.
What People Look for When Reading Hotel Reviews?
When reading reviews, guests are looking for something more meaningful than a simple star rating. Here is the important information that guests are looking for:
Location
What customers want to know is whether the hotel is conveniently located near shops, restaurants, or any other places they intend to visit.
Service Quality
Reviews need to cover how courteous, helpful, and how quickly the staff attended to any issues.
Cleanliness and Comfort
Guests pay attention to whether the hotel provides clean rooms, fresh linens, and functional showers.
Amenities
Most guests love all these freebies: breakfast, fast Wi-Fi, clean swimming pools, and spas.
Overall Experience
Guests review how their stay at the hotel made them feel, be it safe, content, worry-free, or maybe disappointed.
Here is a perfect hotel review example:
“Had a wonderful stay! The location was perfect for sightseeing, and the hotel staff made us feel at home. Rooms were clean, spacious, and had all the amenities we needed. I highly recommend it!”
The above hotel review example is a well-rounded hotel review that incorporates nearly all touchpoints. Most prospective guests trust this kind of hotel review example. When guests picture their stay before booking, it ensures effortless stays—and better reviews.
15 Good Hotel Reviews Examples to Learn From
Did you know, around 70.9% of travelers say online reputation influences their choice of accommodation.
Let’s see some positive hotel review examples which guests prefer, because every hotel review example assists readers to understand what to expect from a hotel.
Review Example 1:
“The hotel surpassed all my expectations! The staff was welcoming and accommodating right from the moment we checked in. The room was clean, and the view of the city from it was splendid. The breakfast spread was also quite tasty. I will certainly return during my next visit!”
Review Example 2:
“Perfect is an understatement! Fast Wi-Fi, great location close to my meetings, and the conference room facilities were excellent. Definitely recommend for any business traveler.”
Review Example 3:
“Exceptional stay with my family. The kids loved the pool while we enjoyed the peace and comfort of the rooms. The staff was extremely friendly and went so far as to make sure we had a great time.”
Review Example 4:
“Mind-blowing! The hotel is in a quiet area, but not far from the shops and restaurants. The room was tidy and fresh, and the staff are polite and offer a warm smile.”
Review Example 5:
“Couldn’t have chosen a better place for a weekend retreat. It was great to relax at the spa, and the rooms were not only clean but also comfortable. I truly appreciated the views of the mountains from the balcony.”
Review Example 6:
“This hotel greatly exceeded my expectations. The staff at the front desk were exceptionally friendly, and the bed was remarkably comfortable. The bathroom was also extremely clean and had a good selection of toiletries.”
Review Example 7:
“We’re close to the wedding, so we’ll stay two nights, and everything was just perfect. I loved being able to check in early. There was plenty of light in our room, and the blackout curtains allowed us to sleep in undisturbed.”
Review Example 8:
“As a business traveler who has stayed at many hotels, this one caught my attention. My late-night check-in was handled well by the waiting staff, and the 24-hour room service is a great perk. The quiet hallways were wonderful for getting some rest.”
Review Example 9:
“I booked the hotel at the last minute, and I was very happy with my selection. I received complimentary parking right outside. The staff offered me welcoming services including a large secondary room that had high internet speed. The selection of fruits and pastries during breakfast was awesome.”
Review Example 10:
“Our children enjoyed themselves very much in the game room and the swimming pool. The rooms were more than enough for us, and the cleaning staff kept everything tidy. I will absolutely return during the next school break.”
Review Example 11:
“The hotel’s location was amazing – only a few minutes’ walk from the main airport and the most famous tourist spots. My room was clean, and the Wi-Fi was exceptionally fast for any tasks I needed to do.
Review Example 12:
“Staff was very considerate throughout my stay, and I appreciate that. Since it was my anniversary, they helped make my trip even more extraordinary by leaving some chocolates and a thoughtful note.”
Review Example 13:
“This hotel treated me with care and made me feel extremely safe. As a single traveler, that can be quite hard to come by. The front desk even prepared maps with highlighted sights to show me where the most interesting places were.”
Review Example 14:
“We appreciated the complimentary perks like water bottles, soft lighting in the room, and fluffy robes. The lounge was also comfortable, and the bartender made us feel at home.”
Review Example 15:
“Parents of older guests were saying that the hotel was perfect for them as the staff was polite, the food was great, and the room was completely soundproof.”
These are some examples of good reviews for hotels to build trust, attract bookings, and show what guests truly value.
How to Respond to Positive and Negative Hotel Reviews?
In my years of experience assisting with the growth of various hotels, one thing is certain – their reviews will determine your success.
A great polite review response builds trust, while an unempathetic one pushes guests away. Customers would always appreciate being attended to, hence why they do care overcoming with positive responsiveness.
Steps to respond to positive hotel reviews:
Here are the given below steps you can follow while responding
- Begin with a warm and honest thank you.
- Using a guest’s name while responding to their reviews adds a personal touch that makes them more uncomfortable.
- Recap for them what they enjoyed.
- At the end encourage them for a return.
Example of how to respond to positive hotel reviews:
“Thank you, Sarah! It’s always a pleasure to have you around and we’re glad you liked the view of the garden, and our breakfast spread. Looking forward to welcoming you again soon!”
These small touches can turn happy guests into loyal fans—and more hotel reviews in the future.
Steps to respond to negative hotel reviews:
This is where many hotels panic. But you need to tackle this situation by staying calm, honest, and kind.
What to do:
- Apologize regardless of if it was your fault or not.
- Show empathy and compassion.
- Resolve their issues as soon as possible.
- Encourage them to visit again.
Example of how to respond to negative hotel reviews:
“Let’s be honest we are truly sorry James about the AC issue. We have fixed it now and really hope you give us another chance to make it right.”
Knowing how to respond to hotel review examples like these increases the trust of guests and increased trust brings better reviews for the hotel. That’s how your business grows- one response at a time.
How to Make it Easy for Guests to Leave Reviews?
If you make it hard for people to give feedback, chances are they won’t bother. So, if you want to gather as many reviews as reviews, you need to make the review process easy for your guest.
Guest reviews help potential customers make informed decisions. They also demonstrate that the hotel appreciates and acknowledges authentic experiences.
For that reason, I always advise to use methods that automate this process. One platform that I honestly recommend is Krofile.
See how Krofile make it easy for your guests to leave reviews: –
- Krofile prompts your guests to submit reviews on their preferred review platforms such as Google, TripAdvisor, Yelp, and many more. You can also get a dynamic QR code from Krofile which directly links to your digital business profile.
- Put it on the room’s table, receipts, lobby desks, in-room cards so guests can scan and review immediately.
- This way it becomes super easy for guests to leave reviews without a hassle. Because guests appreciate it when things are easy.
Best Practices to Use Reviews to Drive Business
Great reviews are not simply a source of feedback; they are one of the best marketing tools. Let’s explore how we can use these reviews to achieve our business goals:
Share Real Guest Stories
These stories, told by actual guests, shape a lot more than advertisements. Trust builds when guests know that these reviews are a real story.
Use Guest Reviews in Promotion
Short and positive reviews from guests are great to use in emails and advertisements as these serve as great hotel promotional reviews and portray the hotel in a distinctive way.
Turn Reviews into Social Proof
Providing potential clients with authentic and positive hotel review examples can help build their confidence when looking to make a booking as they serve as proof of what the hotel claims to offer.
These are the common ways you can leverage hotel review examples as a marketing tool to drive success.
Start Collecting More Reviews
Hotel review is the biggest factor in your hotel’s success. All you need to do is try to find ways to gather as many reviews as you can to boost bookings.
As we have discussed above, you can leverage various tools such as Krofile to make the review process easy for your guests to leave the positive hotel review examples that literary convince the potential review readers to give your hotel a try.
So, waiting for what, start gathering more reviews, building strong online reputation to boost your hotel booking naturally.
