Let’s be honest—great hair gets people talking, but great reviews get people booking. I’ve helped dozens of U.S. salons boost visibility and trust, and I can tell you this: your Google reviews often decide whether someone walks through your door or scrolls past.
In this guide, I’ll share 15 of the best hair salon review examples I’ve seen (and why they work), plus tips on how to respond like a pro—even to the tough ones.
Whether you run a small studio or a buzzing multi-stylist salon, these review ideas will help you turn happy guests into loyal promoters. Ready to make your next haircut go viral? Let’s dive in.
Importance of Hair Salon Customer Reviews
Here’s a stat that’ll make you rethink your marketing plan — 98% of people read online reviews before choosing a local business.
That means almost every client who finds your salon on Google checks your reviews before they ever check your prices.
Think about it: reviews are the modern-day word of mouth. A single 5-star review describing how “Sarah nailed my balayage” does more for your business than a $200 Facebook ad.
When people search “best hair salon near me,” they don’t just see names, they see trust signals. More Google reviews = higher local SEO rankings, and higher rankings mean more calls, appointments, and repeat customers.
Your reviews don’t just tell your story. They sell it to you — 24/7.
What People Look for While Reading Hair Salon Reviews
Whenever I read salon reviews (and trust me, I read hundreds while auditing Google listings), I notice one thing — people aren’t just looking for stars. They’re looking for stories.
Clients want to know three things before they book:
- Can you actually do what you promise?
- Will I look good when I walk out?
- And will the experience be worth it?
That’s why reviews that mention specific services — like balayage, keratin, or curly cuts — always stand out. It gives future clients a clear picture of what to expect.
They also love seeing stylist names, friendly staff shout-outs, and small details about cleanliness or timing. A line like “They fixed my color correction without frying my hair” says more than a dozen generic 5-star ratings.
In short, people want proof — not promotions. The more personal, descriptive, and honest your customer reviews are, the more trust you build before they even step inside your salon.
15 Best Hair Salon Review Examples to Learn From
Let’s look at 15 real-world–style hair salon reviews examples that clients actually write and love reading.
I’ll also show what each one does right — so you can model your future reviews around them.
Review Example 1:
This review works beautifully because it highlights specific experiences—clean, comfortable rooms, relaxing spa time, and scenic mountain views. For a business, such vivid details paint an emotional picture that helps potential guests imagine themselves there, boosting both credibility and conversion rates.
Review Example 2:
This review stands out because it shows how the stylist combined technical skill with emotional sensitivity—Joshua didn’t just fix a haircut, he helped the client feel comfortable and understood. For a salon, this kind of feedback builds deep emotional trust and shows potential clients that your team values empathy just as much as style.
Review Example 3:
When a client says “Great salon with reasonable prices. Kim is wonderful. Definitely give it a try,” it hits two powerful trust triggers: value (reasonable prices) and credibility (personal stylist mention). For a salon, this kind of review does more than just boost star ratings—it humanizes the business.
Review Example 4:
This review perfectly captures patience, empathy, and family-friendliness—three traits every parent values in a salon. For the business, it builds strong emotional credibility by showing that even in challenging situations, the team stays calm, kind, and professional turning a stressful first haircut into a loyal, repeat customer story.
Review Example 5:
This review beautifully highlights patience, communication, and genuine care—qualities every parent dream of finding a stylist. For the salon, it showcases how empathy and education turn hesitant first-time visitors into loyal advocates. Proving that kindness behind the chair builds stronger brand trust than any marketing campaign ever could.
Review Example 6:
This review nails two powerful trust triggers — technical expertise and visual proof. By highlighting the stylist’s skill with blondes and pairing it with photos, it instantly builds credibility and attracts clients searching for balayage or precision cuts. For the salon, reviews like this double as social proof and free marketing — they literally show potential clients what great looks like.
Review Example 7:
This review captures the magic of first impressions done right — a new client who instantly became a loyal advocate. It highlights both the stylist’s artistry and gentle care, showing future guests that even first-time visitors can expect expert results and a welcoming experience. For the salon, it’s proof that great service converts walk-ins into repeat clients.
Review Example 8:
This review stands out because it highlights attentive listening and flawless execution — two pillars of great client retention. It shows that when a stylist takes time to truly understand a client’s vision and delivers it perfectly, the result isn’t just a great haircut — it’s a repeat booking and a glowing recommendation that strengthens the salon’s online reputation.
Review Example 9:
This review highlights genuine loyalty and a welcoming vibe—proof that a warm atmosphere and consistent results turn happy clients into lifelong customers.
Review Example 10:
This review shows how great value and exceptional service create instant loyalty—proof that even a simple visit can turn into repeat business when clients feel genuinely cared for.
Review Example 11:
This review highlights warmth and skill—showing how a gentle touch and great results make clients feel cared for, turning a simple highlight service into a lasting impression.
Review Example 12:
This review showcases flexibility and professionalism—proving that going the extra mile for last-minute clients builds instant trust and turns one-time visits into lasting relationships.
Review Example 13:
This review nails it — friendly vibes, patience, and a perfect kid’s cut. It shows how great service and a calm approach can turn what’s usually a stressful experience for parents into one they actually look forward to repeating.
Review Example 14:
This review nails the value of first impressions — Lucy’s friendliness and expert advice instantly turned a first-time visitor into a loyal fan. It’s proof that great service paired with education keeps clients coming back.
Review Example 15:
This review nails the value of first impressions — Lucy’s friendliness and expert advice instantly turned a first-time visitor into a loyal fan. It’s proof that great service paired with education keeps clients coming back.
How to Respond to Positive and Negative Hair Salon Reviews
Here’s the thing — reviews are like conversations that happen after the appointment. If you reply well, you’re not just saying thanks; you’re showing every future client that you actually care.
I’ve seen salons skyrocket in reputation simply by responding the right way — with warmth, gratitude, and a dash of personality.
So, let’s break down how to handle both sides — the glowing 5-stars and the not-so-fun 1-stars — without losing your cool or charm.
Steps to Respond to Positive Hair Salon Reviews
When a client leaves you a 5-star love letter, don’t just reply with “Thanks!” — that’s like ending a conversation mid-hug.
Here’s how I usually suggest handling it:
- Start with gratitude:
“Thank you, [Name]! We’re thrilled you loved your balayage with [Stylist].”
A little personalization goes a long way.
- Repeat the highlight:
If they mention “clean salon” or “friendly staff,” echo it. It reinforces what future clients care about most.
“We’re so glad our team made you feel comfortable — that means the world to us.”
- Add a human touch:
Be conversational. “We can’t wait to see you again for your next glow-up!” feels warmer than “Visit again soon.”
- Invite action (softly):
Drop a friendly CTA:
“If you loved your experience, feel free to tag us on Instagram @yoursalonname — we love seeing your looks!”
- Keep it authentic.
Write like you’d talk. Too formal sounds robotic; too casual sounds careless. Find your middle ground — approachable yet professional.
Steps to Respond to Negative Hair Salon Reviews
Ah, the dreaded 1-star review. Take a deep breath — I’ve been there. It’s not the end of the world (or your bookings).
Here’s my tried-and-tested way to turn bad feedback into a second chance:
- Respond fast:
Within 24–48 hours tops. Silence makes you look guilty; speed shows professionalism.
- Stay calm and kind:
Even if the review feels unfair. Remember — your reply isn’t just for them; it’s for everyone reading it.
“I’m so sorry this didn’t meet your expectations, [Name]. Let’s fix this.”
- Acknowledge, don’t argue:
Defensiveness kills trust. Instead, thank them for sharing the issue and moving it offline.
“I appreciate you sharing this — please call or text me directly at [number], and I’ll make it right.”
- Offer a real solution:
Whether it’s a redo, refund, or follow-up, show you care more about the relationship than the revenue.
- End positively:
“We truly value your feedback and hope to earn your trust back.”
Trust me — I’ve seen one sincere apology convert an angry reviewer into a loyal client. People just want to be heard.
How to Make It Easy for Guests to Leave Reviews
Let’s be honest — most happy clients mean to leave a review but forget the second they hit the parking lot. So your job is to make it so easy, they can’t miss it.
Here’s what I recommend (and what I do for my salon clients):
- Add a QR code at the mirror or checkout counter:
“Loved your hair today? Scan here to leave a Google review!” — works every time.
- Send a next-day text or email:
Keep it short and friendly:
“Hi [Name], so glad you loved your visit! Could you leave us a quick Google review? Here’s the link: [link]”
(Make sure they’ve opted in for texts — you don’t want to violate TCPA rules.)
- Train your stylists:
They don’t need to “ask,” they just need to nudge.
“If you have a second, your feedback helps us grow — I’ll text you the link!”
- Use one universal link or digital business card:
Tools like Krofile make this super easy — one QR or tap lets guests choose Google, Yelp, or Facebook in one place.
- Celebrate reviews publicly:
Share 5-star reviews on your Instagram stories or wall of fame — it’s a gentle reminder for others to join in.
At the end of the day, making it easy isn’t about pushing — it’s about removing friction.
The simpler you make it, the faster your next 5-star review rolls in.
Best Practices to Use Reviews to Drive Business
I’ve said this before — reviews aren’t just feedback; they’re free marketing fuel. The more specific and authentic they sound, the more they sell your work for you.
Here’s what I tell every salon owner I work with:
- Showcase your best reviews everywhere.
Add them to your homepage, social media captions, and even your booking pages. Let clients do the talking.
- Use reviews to boost local SEO.
Encourage people to mention services and your city — “balayage in Austin” works wonders for Google visibility.
- Respond fast and stay human.
Timely, warm replies show you care about every guest, not just their money.
- Automate and track with Krofile.
Krofile is the easiest way to collect, organize, and display reviews without losing hours managing links or screenshots.
Bottom line — reviews aren’t the end of the client journey; they’re the start of your next booking.
